“We’re seeking investors, so we need to look credible and established right away”
Qualis Medicine came to us for support to launch their brand. They had a big idea they were hoping to attract funding and research partners for: they were developing an app to allow surgeons to better capture and track patient outcome data to help them improve the quality of healthcare that they provide. They needed to look established and credible right away in order to attract investors.
We performed a brand workshop to learn more about the business, the app and its aims. As healthcare clinicians and consultants, the business’ founders felt a lot of data wasn’t being recorded or used well in clinical settings. Their app would help ensure patients are appropriately treated and ensure that the practice of medicine is always improving. We set out to design a logo, stationery, a website and more to build the impression of a solid, expert brand and help Qualis Medicine stand out, be heard and grow.
Our copywriter created the powerful tagline for the brand: “Track • Compare • Improve” to communicate the function, purpose and benefit of the app in just 3 simple words.
It contains concise information to establish the credibility of both the brand and its team. We paired healthcare images and stylized data-point overlays to communicate the industry the app applied to as well as the brand’s tech proficiency.
We present our three (or more) initial design concepts and then, in close consultation with our clients, we revise the chosen design to create a final logo suite.
Each of these 3 logos referenced Qualis’ mission:
(i) the crosses are both a recognised symbol for healthcare and also represent the graphing of data points with an arrangement that suggests upward movement or improvement
(ii) the two points are linked in the logo type to look like linked data points on a graph
(iii) the chosen concept implies positive disruption and the aim to fill in an incomplete set of information.
