“We need a new logo to show we’re much more than a retailer of ski gear.”
Snowbro is a ski and snowboard retailer who were branching out to offer snow-sport travel experiences. Their old name, The Snow Room, no longer represented the company, and their clientele only knew them as a retailer of gear and clothing. They felt they had outgrown their old logo and needed something more sophisticated. Snowbro were keen to attract the attention of new skiers and snowboarders to their travel experiences and to educate existing clients about their new service as well.
We quickly saw the client needed to add a sense of “aspirational adventure”, “snow” and “speed” to their brand. We also aimed to communicate the new service on each and every piece of collateral. We designed a logo, business card and more to appeal to the Australian snow-sport crowd to help Snowbro stand out, be heard and grow.
The logo marque imparts a sense of movement and speed to the still image. The green-blue overlaid on the image evokes the unique mood of alpine snow sports, referencing the colour of glacial ice and mountain skies as well as the feeling of breathing cool, crisp air.
BEFORE: their old logo
AFTER: our new logo design
